Mary Luse Professional Retouching

Branding | Art Direction | Visual Design


Branding project for Mary Luse, a professional retoucher recently moved back to the U.S. The goal of this branding project was to create branding that Mary could identify with and use to grow her business. One of the client’s favorite pastime is the strategic puzzle game, Tetris. I subtly incorporated Tetris elements into her logo.


Along with her company’s branding, we launched a small campaign to build a new client base. I created the #BestDayEver gorgeous campaign for Mary Luse. Since all her retouching is very natural and non-destructive, we wanted to keep a positive message with her retouching company. This campaign was used on her business cards, specifically for conferences, and also, a couple online banners for online advertising.